Tale of the Logo
Nearly every company in the world has a logo that identifies their brand and we are no different in that regard. But our logo has had its own journey that is fun for us to reveal.
In 2018, when Hellcat Productions was born, we felt that it was important to create a logo that instantly reflected our mission. For me, it was a no-brainer. See if we could get Hank Caruso to allow us to use his art. I have had a Hank Caruso print hanging on my wall since 1988. It would be difficult to find a Naval Aviator from the ’80s on that wouldn’t recognize Hank’s art and associate the drawing with Naval Aviation.
I found Hank’s website and called the contact number hoping that whoever answered would be able to get a message to him. Imagine my surprise when the voice on the other end was Hank himself! That’s right; Honorary Naval Aviator #27 answered his phone!
He listened as I explained our mission and how we decided to use Hellcat as our brand because one of our first interview subjects was Dick Pace, presently 99 years old, who had flown the F6F in World War II. We wanted to honor his service. Hank told me that he didn’t have an F6F, just hadn’t felt the need for one, but we could use the F4F Wildcat. I was elated! Who would care? It’s an ‘aerocature’ after all.
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Well, in fact, some people did notice and teasingly called me out. But I didn’t care, we had a Hank Caruso logo! At some point, it must have been on his mind, or maybe his ears were burning, but I got a message from Hank inquiring if anyone had mentioned that it wasn’t a Hellcat. I told him, as a matter of fact, it had been noticed but I was still very happy to use what we had. It wasn’t long after that I received an email with a pencil sketch of an F6F Hellcat.